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Be Wary of Coupon Affiliates Stealing Your Affiliate

The coupon affiliate's site shows up in Google and provides a coupon code for the customer to use. Therefore, the affiliate ends up having to pay for NOT ONLY the discount of the coupon but for an affiliate commission payout to the coupon affiliate. Once the purchase is made, the people outside who gave them the 15% off coupon require a

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8 Tests You Can Run This Holiday To Maximize Site Revenue

Test giving them a $10 coupon code or 15% off code to see which performs better. Contextual Offers: What types of product recommendations do your first time visitors want to see? What about your returning visitors? Test positioning ongoing sales and loyalty perks for returning visitors, and popular or “hot” items to brand new visitors.

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5 Segmentation Strategies Retailers Should Test This Holiday

5 Segmentation Strategies Retailers Should Test This Holiday. Preparing for the holiday season as an eComm or retail marketer is grueling. Follow these tips to hone in your holiday segmentation strategies.

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11 Conversion-Focused Emails Every Retailer Should Send

Two days before Black Friday, send a personalized VIP coupon code with a countdown to take advantage of Black Friday deals before the rush (i.e., “Hurry, your exclusive code expires at 8am on Black Friday”). Send reminder emails to anyone who didn’t open the email at the 24-hour and 12-hour marks.

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The Ultimate List of E-Commerce Stats for Holiday 2016

18% of online shoppers start off on a retailers website to begin searching. 28% of online product searches take place on Amazon.com. In 2014, 33% of online orders came from a mobile device rather than a desktop. Mobile accounts for 50.3% of all e-Commerce traffic (eclipsing desktop).

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